Search intent and audience journeys
Considered against the actual website and competitive search landscape.
Industry SEO
Travel SEO
Search visibility across destinations, planning, accommodation and travel services.
Why industry context matters
The same SEO checklist does not fit every business.
Search visibility across destinations, planning, accommodation and travel services. Search behaviour, trust expectations, content needs and website structures change from one industry to another.
We begin with the actual customer journey and website. Then we decide which search opportunities deserve pages and which SEO improvements are worth implementing.
Typical priorities
What we look at first.
Information architecture and important landing pages
Considered against the actual website and competitive search landscape.
Technical accessibility and indexation
Considered against the actual website and competitive search landscape.
Useful industry-specific content
Considered against the actual website and competitive search landscape.
Internal linking between related topics
Considered against the actual website and competitive search landscape.
Local or regional visibility where relevant
Considered against the actual website and competitive search landscape.
Industry knowledge is only the starting point.
The right SEO plan comes from understanding your specific website, audience and business model.