E-commerce SEO
E-commerce SEO: Category Pages vs Product Pages
Understand how category and product pages serve different search intents and why store architecture matters.
Category pages can target broader commercial searches and help shoppers navigate a range. Product pages can answer specific product intent. Both need useful information and sensible internal linking.
Start with the real question
SEO works best when a page has a reason to exist. Before choosing a keyword, ask what a person is trying to accomplish and whether your website can provide a genuinely useful answer.
Improve the page before multiplying pages
Clear information architecture, useful content, descriptive headings, internal links and sound technical foundations often create a stronger base than publishing many near-identical URLs.
Measure what matters
Search visibility is useful, but it should be connected to meaningful outcomes such as relevant organic traffic, enquiries, bookings, sales or another goal appropriate to the business.
Want to apply this to your website?
Start with the actual site and business context.